A curated collection of articles providing insight into the coaching industry
“The acronym VUCA (volatile, uncertain, complex, ambiguous) was initially used by the US army in the 90s but has been appropriated to describe the tumultuous business world. It’s also an accurate reflection of our political landscape and in this context, we can feel uncertain, lost and pessimistic.”
“Here’s the truth: you CAN thrive, grow and stay visible in this environment… you just have to be willing to adapt to the latest trends and take aligned action with your marketing moves. “
“Coaches must guard against counter-transference, however. This is the coaching equivalent of lobbying back a serve, rather than catching the ball and holding it comfortably, for a while at least.”
“Choosing a coaching niche can be stressful. If you are tired of over-analyzing, consider gaining inspiration from the following fastest growing coaching niches in the world, selected through careful industry trend analysis.”
Since it is now impossible to coach clients in person, the only solution is to continue to support clients by using technology to engage in coaching.