Samina Arshad


I am an experienced Professional coach, who has been coaching since 2018. I am, certified by the Coaching Academy, Europe’s largest coach training provider. I successfully completed their Protégé programme. I am passionate about personal growth and lifelong learning. I embarked on the coach training journey after finding myself at a crossroads in life in 2011, where I was facing changes and uncertainties in my life at a personal and professional level where I found my passion the ‘calling’ within me for developing people.

A transformational coach with experience collaborating with entrepreneurs, business start-ups, senior executives, and personal transformational change. I help individuals put the building blocks in place for success at a personal and professional level and various aspects of their life.

I have lived experience of change, recovery, and transformation, so whether you want to unleash your leadership, or upskill or improve interpersonal skills through cultivating a growth mindset, be more effective in your performance, get your life or business back on track, ramp up your motivation, and resilience or build confidence to start moving forward I can support.

Through my coaching style I like to evoke awareness in my clients and facilitate their growth. My coaching practice is diverse and inclusion, I have experience of working with a broad range of clients. Testimonials – Enigma (

I work with businesses of all sizes and shapes and individuals both UK and International clients.

I am an Accredited DISC Practitioner and NLP Practitioner, and my coaching programmes are transformational, this means working at the deeper surface level to unlock the change and create resources and empowered states, helping my client to get congruent with the desired transition of change.

I specialise in areas of Business, Leadership, Team Growth and Confidence.

Over 16 years of experience in Change Management working across the Health Care System.

Interest in areas of Personal/Professional development and growth, Parent and Family Life Coaching, Mental Health, Resilience, Mindset and Positive Psychology drawing on strength-based approaches.

I can be found on the life coach directory: Samina Arshad – Birmingham – Life Coach Directory (

Many people have found me on the life coach directory, and they said that the qualities that they admired about me are that I am transformational, authentic, the fact that I have journeyed, my unique story and tenacity.

  • Listing ID: 2679
  • Membership Number: CE33057
  • Area of Coaching: Business Coaching, 1-1 Coaching, Personal/Life Coaching, Career Coaching, Group Coaching, Performance Coaching, Relationship Coaching, Life Coaching